By the time most commentary reacts, the window has already narrowed.
CORE Take pieces are intentionally short. They surface early pressure signals, decision traps, and narrative shifts that often go unnoticed until it’s too late.
Read them as early indicators — not final judgments.
The Optics of Corporate Activism
When companies take a stand, it’s not always about the cause. Corporate activism has become a powerful brand tool — but it carries risks. In this #COREtake, we examine how optics shape perception, and why missteps can turn statements into reputational liabilities.
Infrastructure as Identity Politics
Pipelines, bridges, transit lines, runways — they should be judged on cost, efficiency, and safety. But when projects become symbols of identity, facts take a back seat.
Framing the Flight
When the first version of a story becomes the only version that matters, public opinion is already locked in. This piece explores how media framing works—and why it’s so hard to undo once it’s in place.
The New Language of Crisis
The language of crisis has changed. Speed beats substance. Emotion overrules facts. Identity frames dominate. If you’re still using yesterday’s playbook, you’ve already lost.
Pipelines to tidewater? What it really takes.
Getting pipelines to tidewater in Canada isn’t just about steel in the ground—it’s about navigating regulatory, Indigenous, social, and political challenges with precision. Here’s what it really takes to succeed.
A seat at the table doesn’t always mean a voice in the room.
Indigenous people are increasingly included in decision-making — but inclusion without influence is just optics. This #COREtake explores why real partnership requires more than a seat at the table.