Framing the Flight
Headlines Land Harder Than Facts
Crises don’t wait for nuance. In January 2024, when an Alaska Airlines door plug panel blew off mid-flight, the media grabbed a familiar frame: “Boeing safety crisis strikes again.”
But the real issue—an assembly error by a subcontractor, not institutional failure—emerged weeks later, buried under the initial alarm. In moments like these, the first headline becomes the verdict.
CORE take
Act in the first 24 hours—not to spin, but to own the truth you have. Because the first frame almost always becomes the foundation. Want to keep the frame from locking in? Let’s talk ➞