#COREtake delivers sharp, unfiltered takes on strategy, risk and public positioning. These posts are quick by design — built to call out pressure points, spotlight activist tactics and challenge conventional thinking. When a moment demands clarity or a decision needs edge, this is where we speak plainly and move fast.
Straight talk. Bold perspective. CORE clarity — to the point.
Reconciliation Isn’t Remembered Once a Year
Reconciliation isn’t a day on the calendar. It’s a leadership test — one that can’t be passed with symbols alone.
When Silence Speaks Louder Than Words
Silence isn’t absence — it can be a deliberate move that shifts the burden of reaction, preserves flexibility, and keeps you in control.
The Optics of Corporate Activism
When companies take a stand, it’s not always about the cause. Corporate activism has become a powerful brand tool — but it carries risks. In this #COREtake, we examine how optics shape perception, and why missteps can turn statements into reputational liabilities.
Infrastructure as Identity Politics
Pipelines, bridges, transit lines, runways — they should be judged on cost, efficiency, and safety. But when projects become symbols of identity, facts take a back seat.
Framing the Flight
When the first version of a story becomes the only version that matters, public opinion is already locked in. This piece explores how media framing works—and why it’s so hard to undo once it’s in place.
The New Language of Crisis
The language of crisis has changed. Speed beats substance. Emotion overrules facts. Identity frames dominate. If you’re still using yesterday’s playbook, you’ve already lost.