#COREtake delivers sharp, unfiltered takes on strategy, risk and public positioning. These posts are quick by design — built to call out pressure points, spotlight activist tactics and challenge conventional thinking. When a moment demands clarity or a decision needs edge, this is where we speak plainly and move fast.
Straight talk. Bold perspective. CORE clarity — to the point.
Framing the Flight
When the first version of a story becomes the only version that matters, public opinion is already locked in. This piece explores how media framing works—and why it’s so hard to undo once it’s in place.
The New Language of Crisis
The language of crisis has changed. Speed beats substance. Emotion overrules facts. Identity frames dominate. If you’re still using yesterday’s playbook, you’ve already lost.
A seat at the table doesn’t always mean a voice in the room.
Indigenous people are increasingly included in decision-making — but inclusion without influence is just optics. This #COREtake explores why real partnership requires more than a seat at the table.
Getting things built - or getting things right?
Governments can’t accelerate development by sidelining trust. Broken promises to Indigenous communities don’t speed up projects—they sabotage them.
Canada, an energy superpower?
A group of Canadians coined the phrase “energy superpower” 20 years ago. But vision alone won’t get us there—especially if governments keep burying the blueprint.
Neutrality isn’t a shield. It’s a target.
Neutrality isn't safety—it's a target. In today's high-stakes environment, silence signals weakness. Here's why brands can't stay on the sidelines.