#COREtake delivers sharp, unfiltered takes on strategy, risk and public positioning. These posts are quick by design — built to call out pressure points, spotlight activist tactics and challenge conventional thinking. When a moment demands clarity or a decision needs edge, this is where we speak plainly and move fast.
Straight talk. Bold perspective. CORE clarity — to the point.
When Silence Speaks Louder Than Words
Silence isn’t absence — it can be a deliberate move that shifts the burden of reaction, preserves flexibility, and keeps you in control.
The Optics of Corporate Activism
When companies take a stand, it’s not always about the cause. Corporate activism has become a powerful brand tool — but it carries risks. In this #COREtake, we examine how optics shape perception, and why missteps can turn statements into reputational liabilities.
Will Greenpeace Survive? Activist Playbook Backfires
When a jury found Greenpeace liable for $660 million in defamation damages, it broke new ground.
Facts matter, and after a civil trial, this lawsuit ls monumental for many reasons. And the verdict sends a clear message: the truth matters.