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#COREtake delivers sharp, unfiltered takes on strategy, risk and public positioning. These posts are quick by design — built to call out pressure points, spotlight activist tactics and challenge conventional thinking. When a moment demands clarity or a decision needs edge, this is where we speak plainly and move fast.

Straight talk. Bold perspective. CORE clarity — to the point.

The Optics of Corporate Activism

The Optics of Corporate Activism

When companies take a stand, it’s not always about the cause. Corporate activism has become a powerful brand tool — but it carries risks. In this #COREtake, we examine how optics shape perception, and why missteps can turn statements into reputational liabilities.

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Pipelines to tidewater? What it really takes.

Pipelines to tidewater? What it really takes.

Getting pipelines to tidewater in Canada isn’t just about steel in the ground—it’s about navigating regulatory, Indigenous, social, and political challenges with precision. Here’s what it really takes to succeed.

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