#COREtake delivers sharp, unfiltered takes on strategy, risk and public positioning. These posts are quick by design — built to call out pressure points, spotlight activist tactics and challenge conventional thinking. When a moment demands clarity or a decision needs edge, this is where we speak plainly and move fast.
Straight talk. Bold perspective. CORE clarity — to the point.

Neutrality isn’t a shield. It’s a target.
Neutrality isn't safety—it's a target. In today's high-stakes environment, silence signals weakness. Here's why brands can't stay on the sidelines.