#COREtake delivers sharp, unfiltered takes on strategy, risk and public positioning. These posts are quick by design — built to call out pressure points, spotlight activist tactics and challenge conventional thinking. When a moment demands clarity or a decision needs edge, this is where we speak plainly and move fast.
Straight talk. Bold perspective. CORE clarity — to the point.
The Optics of Listening
Listening is judged by what’s seen as much as what’s heard. If it looks staged, credibility collapses. Here’s why the optics of listening matter.
The Weaponization of Apologies
In the wrong hands, “sorry” isn’t a step toward repair — it’s a strategic tool to control the conversation, deflect criticism, and pressure opponents into backing down.
Why Timing Can Make or Break a Public Statement
Timing is the difference between leading a conversation and losing control of it. In this #COREtake, we unpack how the right moment can amplify your message — and how poor timing can bury it entirely.
When Silence Speaks Louder Than Words
Silence isn’t absence — it can be a deliberate move that shifts the burden of reaction, preserves flexibility, and keeps you in control.
The Optics of Corporate Activism
When companies take a stand, it’s not always about the cause. Corporate activism has become a powerful brand tool — but it carries risks. In this #COREtake, we examine how optics shape perception, and why missteps can turn statements into reputational liabilities.
Pipelines to tidewater? What it really takes.
Getting pipelines to tidewater in Canada isn’t just about steel in the ground—it’s about navigating regulatory, Indigenous, social, and political challenges with precision. Here’s what it really takes to succeed.