The New Language of Crisis

CORE takeReputation + Risk ProtectionRisk + Responseadvocacy + counter-activism
Written By Shawn Howard

Crises aren’t just managed — they’re framed. And the framing has changed.

Speed now beats substance. Emotion overrules facts. Identity frames dominate. It’s not about what happened. It’s about who’s hurt, who’s to blame, and who’s next.

If you’re still using yesterday’s playbook, you’ve already lost.

CORE take

Master the new language. Get in fast. Lead with emotional intelligence. Shape the story — or someone else will.

🔗 To learn more about The Activist Playbook and how you can be ready, visit core-strategic.com.

Shawn Howard https://www.core-strategic.com
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