By the time most commentary reacts, the window has already narrowed.
CORE Take pieces are intentionally short. They surface early pressure signals, decision traps, and narrative shifts that often go unnoticed until it’s too late.
Read them as early indicators — not final judgments.
When Silence Speaks Louder Than Words
Silence isn’t absence — it can be a deliberate move that shifts the burden of reaction, preserves flexibility, and keeps you in control.
The Optics of Corporate Activism
When companies take a stand, it’s not always about the cause. Corporate activism has become a powerful brand tool — but it carries risks. In this #COREtake, we examine how optics shape perception, and why missteps can turn statements into reputational liabilities.
Framing the Flight
When the first version of a story becomes the only version that matters, public opinion is already locked in. This piece explores how media framing works—and why it’s so hard to undo once it’s in place.
Neutrality isn’t a shield. It’s a target.
Neutrality isn't safety—it's a target. In today's high-stakes environment, silence signals weakness. Here's why brands can't stay on the sidelines.
Energy Corridors: Speed or mirage?
Energy corridors offer a promise of faster infrastructure — but without real engagement, property rights and constitutional duties risk being ignored.
CORE Strategic breaks down why trust and legal resilience must come first.
Op-Ed: Building trust during major emergencies begins with direct communication
In this op-ed, we outline issues experienced by the City of Calgary during the water main break that impacted more than one million people in the city and surrounding region.
Based on experience in crisis management, we share improvements the City of Calgary could make.