Leaders worry about making the wrong call. But in high-stakes environments, the real risk is taking too long to make the right one.

Slow decisions signal hesitation. And hesitation — especially under pressure — reads as uncertainty, avoidance, or lack of alignment.

Decision drag opens a vacuum others will fill. Stakeholders interpret the delay, not the decision. Activists, media, or internal critics shape the story while leaders wait for “one more round of feedback” or perfect information that never arrives.

The CORE Take
Hesitation is a decision — and usually the most damaging one. Clear, timely choices signal control. Delay signals weakness.

If your team struggles with decision drag, CORE Strategic can help you build speed without sacrificing strategy. Let’s talk.

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The Optics of Listening