Will Greenpeace Survive? Activist Playbook Backfires

Jury finds Greenpeace liable for $660 million in defamation damages

The jury’s decision in a lawsuit lawsuit launched by Energy Transfer Partners (Dakota Access Pipeline) against Greenpeace case is monumental — not just for the energy industry but for anyone targeted by activist campaigns. While Greenpeace may appeal or negotiate a settlement, the verdict sends a clear message: the truth matters. And once again, Greenpeace is being held accountable for its words and actions.

Defamation cases are notoriously difficult to win, and far too many environmental activist groups have exploited free speech as a shield for misinformation. They present opinions as facts and often aren’t held accountable for what they do or say. And when you really dig into it, many of these major groups prioritize fundraising over solutions.

Companies, on the other hand, often operate under much stricter rules. They plan projects, secure funding and face regulatory and shareholder scrutiny when projections don’t align with reality. Yet many activist organizations operate with few consequences, prioritizing fundraising over solutions.

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