By the time a campaign becomes visible, the strategic ground has already shifted.
The Activist Playbook™ breaks down the tactics and structures behind organized activist pressure — not as protest coverage, but as a system of influence that reshapes policy, reputation, and risk long before leaders are forced to react.
The goal isn’t commentary. It’s foresight: helping leaders recognize pressure early and act while options still exist.
Activist Playbook: Regulation by proxy
Activists are no longer just lobbying government—they're becoming it. Through proxies, pressure, and policymaking, regulation is being used as a weapon. This isn't public interest. It's strategic capture.
Will Greenpeace Survive? Activist Playbook Backfires
Greenpeace has long been the face of environmental activism. But lawsuits, accountability demands, and a shifting global mood suggest the tides may be turning. Is Greenpeace still untouchable—or just unaccountable?
Activist Playbook: Pressure Points
Activists don't attack everything. They target your pressure points — brand, board, regulators, funders. It’s about leverage, not outrage. If you don’t know your vulnerabilities, they already do.
Activist Playbook: Arrested for a cause
Getting arrested isn’t always a setback— it can be a strategy. For some activists, it’s a badge of honour, a PR move, or a spark for donations. It’s not disorder. It’s deliberate.
Activist Playbook: The tactics of volume
One voice can be dismissed. A thousand can’t. Activists exploit volume — bots, bodies, and media blitzes — to create the illusion of consensus and urgency. It’s not about truth. It’s about dominance through noise.
Activist Playbook: Taking control of words
Activists don’t just argue policy—they reshape language. By hijacking key terms, they shift the battlefield entirely. If you don’t define the terms, you’ve already lost. It’s time to take control of the words.