AP #2: Taking control of words

Words have meaning. The convey purpose and intent. They motivate behaviours. And that’s why activists spend so much time control of words.

Activists spend a lot of time (long before they launch a campaign) picking over images to use, words to adopt and allies to align with. It’s deliberate and calculated. So you need to invest time, thought and discipline to get to the outcome you’re seeking. So keep reading to find out 6 reasons the right words are so important to protect your reputation.