Activism isn’t random. It’s usually highly calculated.
From hijacked language to coordinated disruption, the activist playbook is well-worn — and often underestimated. We unpack the strategies behind the slogans and decode the tactics shaping policy, media and markets. So you can recognize, anticipate and respond to coordinated campaigns. Read on to learn more.
Activist Playbook: Pressure the Purse Strings
ctivists don’t argue—they squeeze. “Pressure the Purse Strings” works by making funding politically or reputationally dangerous, forcing organizations to retreat.
Activist Playbook: Flood the Zone With Noise
In high-stakes disputes, attention — not truth — can be the real battleground. This Activist Playbook entry breaks down the tactic of “flooding the zone with noise,” why it’s so effective, and how to respond without being drowned out.
Activist Playbook: Coordinated Targeting
Activist outrage isn’t always organic. Learn how coordinated targeting works—and how leaders can spot the signs, stay strategic, and protect reputation.
Activist Playbook: Hijacking the Process - How Consultation Becomes a Weapon
Consultation should build trust — not be a trap. But when process is hijacked to delay or discredit, it stops being engagement.
Here’s how it happens — and what to do about it.
Activist Playbook: Regulation by proxy
Activists are no longer just lobbying government—they're becoming it. Through proxies, pressure, and policymaking, regulation is being used as a weapon. This isn't public interest. It's strategic capture.
Will Greenpeace Survive? Activist Playbook Backfires
Greenpeace has long been the face of environmental activism. But lawsuits, accountability demands, and a shifting global mood suggest the tides may be turning. Is Greenpeace still untouchable—or just unaccountable?