By the time a campaign becomes visible, the strategic ground has already shifted.
The Activist Playbook™ breaks down the tactics and structures behind organized activist pressure — not as protest coverage, but as a system of influence that reshapes policy, reputation, and risk long before leaders are forced to react.
The goal isn’t commentary. It’s foresight: helping leaders recognize pressure early and act while options still exist.
Activist Playbook: Hijacking the Process - How Consultation Becomes a Weapon
Consultation should build trust — not be a trap. But when process is hijacked to delay or discredit, it stops being engagement.
Here’s how it happens — and what to do about it.
Activist Playbook: Regulation by proxy
Activists are no longer just lobbying government—they're becoming it. Through proxies, pressure, and policymaking, regulation is being used as a weapon. This isn't public interest. It's strategic capture.
Will Greenpeace Survive? Activist Playbook Backfires
Greenpeace has long been the face of environmental activism. But lawsuits, accountability demands, and a shifting global mood suggest the tides may be turning. Is Greenpeace still untouchable—or just unaccountable?
Activist Playbook: Pressure Points
Activists don't attack everything. They target your pressure points — brand, board, regulators, funders. It’s about leverage, not outrage. If you don’t know your vulnerabilities, they already do.
Activist Playbook: Arrested for a cause
Getting arrested isn’t always a setback— it can be a strategy. For some activists, it’s a badge of honour, a PR move, or a spark for donations. It’s not disorder. It’s deliberate.
Activist Playbook: The tactics of volume
One voice can be dismissed. A thousand can’t. Activists exploit volume — bots, bodies, and media blitzes — to create the illusion of consensus and urgency. It’s not about truth. It’s about dominance through noise.