By the time a campaign becomes visible, the strategic ground has already shifted.
The Activist Playbook™ breaks down the tactics and structures behind organized activist pressure — not as protest coverage, but as a system of influence that reshapes policy, reputation, and risk long before leaders are forced to react.
The goal isn’t commentary. It’s foresight: helping leaders recognize pressure early and act while options still exist.
Activist Playbook: Pressure the Purse Strings
Activists don’t argue—they squeeze. “Pressure the Purse Strings” works by making funding politically or reputationally dangerous, forcing organizations to retreat.
Activist Playbook: Weaponize Reputation
When activists weaponize reputation, the goal isn’t to debate—it’s to make you toxic. In this Activist Playbook edition, we break down how reputation attacks work and why most organizations aren’t ready.
Activist Playbook: Coordinated Targeting
Activist outrage isn’t always organic. Learn how coordinated targeting works—and how leaders can spot the signs, stay strategic, and protect reputation.
Activist Playbook: Regulation by proxy
Activists are no longer just lobbying government—they're becoming it. Through proxies, pressure, and policymaking, regulation is being used as a weapon. This isn't public interest. It's strategic capture.
Activist Playbook: Pressure Points
Activists don't attack everything. They target your pressure points — brand, board, regulators, funders. It’s about leverage, not outrage. If you don’t know your vulnerabilities, they already do.
Activist Playbook: Arrested for a cause
Getting arrested isn’t always a setback— it can be a strategy. For some activists, it’s a badge of honour, a PR move, or a spark for donations. It’s not disorder. It’s deliberate.