Image featuring text "The Activist Playbook" with a background of a protest scene. Additional text reads "See the playbook. Fortify your strategy." The words "CORE - Built for Impact" appear at the bottom.

Activism isn’t random. It’s usually highly calculated.

From hijacked language to coordinated disruption, the activist playbook is well-worn — and often underestimated. We unpack the strategies behind the slogans and decode the tactics shaping policy, media and markets. So you can recognize, anticipate and respond to coordinated campaigns. Read on to learn more.

Shawn Howard 2025-06-17 Shawn Howard 2025-06-17

AP #8: Coordinated Targeting

Activist outrage isn’t always organic. Learn how coordinated targeting works—and how leaders can spot the signs, stay strategic, and protect reputation.

Shawn Howard 2025-05-20 Shawn Howard 2025-05-20

AP #7 - Hijacking the Process: How Consultation Becomes a Weapon

Consultation should build trust — not be a trap. But when process is hijacked to delay or discredit, it stops being engagement.

Here’s how it happens — and what to do about it.