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Analysis on risk, pressure, and decision-making across systems.

The CORE Series brings together analyses on risk, pressure, and decision-making across sectors. Each piece focuses on how issues emerge, how signals are missed or misread, and why outcomes are often shaped well before they’re publicly visible.

The goal is simple: surface patterns early, clarify what matters, and create space for better judgment before decisions are forced.

WestJet: When the Price of a Ticket Isn’t Just the Fare
Shawn Howard Shawn Howard

WestJet: When the Price of a Ticket Isn’t Just the Fare

WestJet’s campaign to lower Canada’s air travel fees just gained new momentum. The Competition Bureau confirms Canadian airfares are 40% higher due to government fees and limited competition. Now the pressure’s on Ottawa to act.

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Speaking Across Worlds: Cross-Cultural Communication Isn’t Just Translation — It’s Transformation

Speaking Across Worlds: Cross-Cultural Communication Isn’t Just Translation — It’s Transformation

In cross-cultural spaces, clarity isn't enough—respect is essential. This #COREseries explores why Indigenous communication begins with listening, not translation, and how true allyship means doing the work to understand lived experience on its own terms.

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Broken trust breaks brands

Broken trust breaks brands

First it was shrinkflation. Then price fixing. Record profits. Bloated bonuses. The headlines kept coming — often more than once. Parliamentary hearings turned into political theatre. Then came the latest: meat price gouging.

This grocery story? It’s a case study in how trust erodes — slowly, then all at once. And then it’s gone.

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