Broken trust breaks brands

Trust Is What’s Missing from Your Grocery Bill

First it was shrinkflation. Then price fixing. Record profits. Bloated bonuses. The headlines kept coming — often more than once. Parliamentary hearings turned into political theatre. Then came the latest: meat price gouging.

This grocery story? It’s a case study in how trust erodes — slowly, then all at once. And then it’s gone.

This tactic — regulating by proxy — lets activists shape industry rules without passing a single law. To read our full piece, continue reading.