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Analysis on risk, pressure, and decision-making across systems.

The CORE Series brings together analyses on risk, pressure, and decision-making across sectors. Each piece focuses on how issues emerge, how signals are missed or misread, and why outcomes are often shaped well before they’re publicly visible.

The goal is simple: surface patterns early, clarify what matters, and create space for better judgment before decisions are forced.

The Illusion of Consensus

The Illusion of Consensus

Consensus is one of the most persuasive tools in decision-making — but in a post-fact environment, it’s often manufactured. By amplifying some voices, sidelining others, and framing silence as agreement, leaders can be sold a unity that doesn’t exist. Before acting on “broad support,” ask: Who’s missing from the room, and who benefits from the illusion?

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WestJet: When the Price of a Ticket Isn’t Just the Fare
Shawn Howard Shawn Howard

WestJet: When the Price of a Ticket Isn’t Just the Fare

WestJet’s campaign to lower Canada’s air travel fees just gained new momentum. The Competition Bureau confirms Canadian airfares are 40% higher due to government fees and limited competition. Now the pressure’s on Ottawa to act.

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