The COREseries is built for leaders navigating pressure, risk and rapid change. These briefings cut through noise with sharp analysis and real-world strategy — helping you understand what’s behind the headlines and what to do next. From activist tactics and regulatory pressure to reputational threats and strategic missteps, we break down the trends, shifts, and power plays shaping today’s decision-making environment.
No spin. No fluff. Read more to gain perspectives that prepares you.
Can you get your credibility back?
Planes. Trains. Automobiles. We rely on all of them for many things in our lives. And at times, the companies we rely on in those industries fall far short. On safety, quality, transparency and accurate information.
Not only does it shake public and consumer confidence, it leads to long-term damage for those companies. Sometimes they can make their way back - but the reputation damage is still there. Enjoy reading our look at some of the major reputation crises for brands we all know.
Wrecking your reputation
Seems like kind of a strange thing to do, don’t you think? We agree. But we recognize things can happen that damage an organization’s credibility and how it is perceived. And once the stench of uncertainty in your honesty takes hold, or stakeholders begin to lose trust in your ability to manage a challenge, it’s so hard to come back from that.
When more than 1 million people in Calgary and surrounding communities were left without reliable water supplies and weeks of restrictions, the anger and resentment grew. So read our take on the water main break in Calgary - and how the initial communications fell far short of what the public needed.
6 Centuries of Reckoning
Every time I’ve been honoured to meet with Indigenous people, I come away with a deep appreciation for how they approach life, history and progress. There’s no doubt they view the world differently than how many of us have been taught. They take the time to get to know you – because so much of how they interact with others is based on the ability to trust and know who we are as individuals. They aren’t transactional (unlike how many organizations and individuals approach things) and we can all learn from this.
After a series of Indigenous events and ceremonies I had the honour of sharing some of the learnings. Find out about the cross-cultural connections - and the lessons we can bring into our lives as we learn from Indigenous traditions.
Be Prepared to Act
In our May 7, 2024, edition of CORE Insights, we told you that professional activists will be targeting European airports during the summer. By linking air travel to environmental issues, they want to use these disruptions to both inconvenience people and cause us to re-think the desire to travel.
Open for Impact + A Summer of Rage & Discontent
Activists aren’t improvising — they’re executing a well-honed strategy. With global networks, deep funding, and rapid coordination, they’re outpacing institutions in influence and impact. From targeted campaigns to street-level disruption, their playbook keeps evolving — and organizations need to be ready for what’s next.