Wrecking your reputation

Seems like kind of a strange thing to do, don’t you think? We agree. But we recognize things can happen that damage an organization’s credibility and how it is perceived. And once the stench of uncertainty in your honesty takes hold, or stakeholders begin to lose trust in your ability to manage a challenge, it’s so hard to come back from that.

When more than 1 million people in Calgary and surrounding communities were left without reliable water supplies and weeks of restrictions, the anger and resentment grew. So read more about our take on the water main break in Calgary - and how the initial communications fell far short of what the public needed.