The COREseries is built for leaders navigating pressure, risk and rapid change. These briefings cut through noise with sharp analysis and real-world strategy — helping you understand what’s behind the headlines and what to do next. From activist tactics and regulatory pressure to reputational threats and strategic missteps, we break down the trends, shifts, and power plays shaping today’s decision-making environment.
No spin. No fluff. Read more to gain perspectives that prepares you.
Tone Deaf: When brands lose sight of mission
Businesses exist for a variety of purposes. Some offer products to meet needs in the market. Others provide essential services. Some may focus on social change. But there’s an old saying I learned in politics: you can’t fight for a cause if you can’t feed your family. The same translates to business: you can’t support causes if you don’t make a profit.
Whatever the cause, whatever the reason, it’s critical organizations do their homework first. Does it align with your current customer profile? Does it signal a departure from what you’ve done in the past? How will employees or suppliers respond? How will it impact you.