Analysis on risk, pressure, and decision-making across systems.
The CORE Series brings together analyses on risk, pressure, and decision-making across sectors. Each piece focuses on how issues emerge, how signals are missed or misread, and why outcomes are often shaped well before they’re publicly visible.
The goal is simple: surface patterns early, clarify what matters, and create space for better judgment before decisions are forced.
Tone Deaf: When brands lose sight of mission
Businesses exist for a variety of purposes. Some offer products to meet needs in the market. Others provide essential services. Some may focus on social change. But there’s an old saying I learned in politics: you can’t fight for a cause if you can’t feed your family. The same translates to business: you can’t support causes if you don’t make a profit.
Whatever the cause, whatever the reason, it’s critical organizations do their homework first. Does it align with your current customer profile? Does it signal a departure from what you’ve done in the past? How will employees or suppliers respond? How will it impact you.