Breakdown: How the Secret Service’s communications fell short

Not only did the attempted assassination of former President Trump shock the senses, it also appeared tooverwhelm the communications capabilities of the U.S. Secret Service. Because of how they’re portrayed inpopular entertainment and public relations, we’d expect the Secret Service to handle every aspect of a crisisevent like this with relative ease, jumping into action without hesitation and being able to communicate withconfidence. But that’s not what we’ve seen play out publicly so far, and it’s not a big leap to significantchanges could be in store for this vaunted agency once all the investigations are completed.

Keep reading to see our tips for how crisis communications should unfold.