By the time a campaign becomes visible, the strategic ground has already shifted.

The Activist Playbook™ breaks down the tactics and structures behind organized activist pressure — not as protest coverage, but as a system of influence that reshapes policy, reputation, and risk long before leaders are forced to react.

The goal isn’t commentary. It’s foresight: helping leaders recognize pressure early and act while options still exist.

Activist Playbook: Taking control of words
Advocacy Counter-Activism, Risk Response, Reputation Risk Protection, Activist Playbook, CORE Strategic Shawn Howard Advocacy Counter-Activism, Risk Response, Reputation Risk Protection, Activist Playbook, CORE Strategic Shawn Howard

Activist Playbook: Taking control of words

Activists don’t just argue policy—they reshape language. By hijacking key terms, they shift the battlefield entirely. If you don’t define the terms, you’ve already lost. It’s time to take control of the words.

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Activist Playbook: One way activists get you to light yourself on fire
Advocacy Counter-Activism, Risk Response, Activist Playbook, CORE Strategic Shawn Howard Advocacy Counter-Activism, Risk Response, Activist Playbook, CORE Strategic Shawn Howard

Activist Playbook: One way activists get you to light yourself on fire

Smart activists don’t always pressure you directly—they get you to do it to yourself. How? By manipulating your internal culture, communications, and policies until you're reacting, apologizing, and weakening your own position. It’s not chaos. It’s choreography.

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