#COREtake delivers sharp, unfiltered takes on strategy, risk and public positioning. These posts are quick by design — built to call out pressure points, spotlight activist tactics and challenge conventional thinking. When a moment demands clarity or a decision needs edge, this is where we speak plainly and move fast.
Straight talk. Bold perspective. CORE clarity — to the point.
Op-Ed: Building trust during major emergencies begins with direct communication
In this op-ed, we outline issues experienced by the City of Calgary during the water main break that impacted more than one million people in the city and surrounding region.
Based on experience in crisis management, we share improvements the City of Calgary could make.