By the time most commentary reacts, the window has already narrowed.
CORE Take pieces are intentionally short. They surface early pressure signals, decision traps, and narrative shifts that often go unnoticed until it’s too late.
Read them as early indicators — not final judgments.
The Optics of Corporate Activism
When companies take a stand, it’s not always about the cause. Corporate activism has become a powerful brand tool — but it carries risks. In this #COREtake, we examine how optics shape perception, and why missteps can turn statements into reputational liabilities.