Image featuring text "The Activist Playbook" with a background of a protest scene. Additional text reads "See the playbook. Fortify your strategy." The words "CORE - Built for Impact" appear at the bottom.

Activism isn’t random. It’s usually highly calculated.

From hijacked language to coordinated disruption, the activist playbook is well-worn — and often underestimated. We unpack the strategies behind the slogans and decode the tactics shaping policy, media and markets. So you can recognize, anticipate and respond to coordinated campaigns. Read on to learn more.

Shawn Howard 2025-02-25 Shawn Howard 2025-02-25

AP #5: Pressure Points

Activists don't attack everything. They target your pressure points — brand, board, regulators, funders. It’s about leverage, not outrage. If you don’t know your vulnerabilities, they already do.