Activism isn’t random. It’s usually highly calculated.
From hijacked language to coordinated disruption, the activist playbook is well-worn — and often underestimated. We unpack the strategies behind the slogans and decode the tactics shaping policy, media and markets. So you can recognize, anticipate and respond to coordinated campaigns. Read on to learn more.
AP #9: Pick a Side
We’re conditioned to see complex issues in black and white: for or against, good or evil. Activists exploit this with a tactic called Condition the Binary — a framing strategy that silences nuance, discredits dissent, and forces public alignment. In this Activist Playbook entry, we break down how it works, why it’s effective, and what leaders must do to avoid losing control of the narrative.